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Frequently Asked Questions
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Advertising must make your business stand apart from your comepetitors and ensure customers remember your message. Your greatest challenge is to find the most cost effective avenues of increasing business visibility within a short period of time.
Advertising space in magazines, newspapers, directories even in small industry journals can be costly and your message is often lost amongst all the other information. Advertising in shopping centre food halls through napkin advertising offers you valuable and unique advertising space where shoppers constantly gather. By targeting a consumer for more than 15 minutes your message is guarrantted to be read and thought about. Furthermore direct product promotion on napkins allows you to target the time restricted business conumer in a unique and direct way.
You may never have thought of a serviette as advertising space, however at NapkinAd your business and products can become house hold names, being held, walked and talked about throughout the shopping centre and beyond.
Below are some FAQ’s about napkin advertising.
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Q: How is my advertising presented?
Q: Will the ink come off onto customers?
Q: Why is food court advertising good for my business?
Q: Will NapkinAd best reflect my products message?
Q: How many people will see my message?
Q: Will NapkinAd improve my market share?
Q: Compared to other food court advertisers why is napkin advertising more effective?
Q: I am unsure about the concept of people wiping their mouths on my logo. What have you done about this?
Q: How is my advertising presented?
A: NapkinAd will exclusively advertise your business on the exterior of the Counter Top Units or NapkinAd Stands AS WELL AS on the napkins. The Counter Top Units are placed on the counter of food retailers and target consumers while they await their meal for an estimated 3.5 minutes. The NapkinAd Stands are placed around the food court close to the food retailers, sitting areas and thoroughfares. Your napkin advertisement then targets customers for a further minimum 15 minutes. Your advertising cost includes all napkins, digital prints on your Stand, artwork and maintenance.
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Q: Will the ink come off onto customers?
A: NO! The ink is instantly dried after printing and becomes part of the napkin molecules. Therefore the ink will not come off, smudge or lighten, even if placed in a glass of water.
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Q: Why is food court advertising good for my business?
A: Food courts are located within prime shopping environments thus encouraging consumers to immediately act on their purchasing impulses! NapkinAd therefore offers your business a direct way to target time-restricted consumers every day. In prime city locations you will have tens of thousands of consumers taking your napkins back to their desk each day. Therefore with a computer in front of them NapkinAd offers you a powerful branding opportunity to drive consumers to your website.
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Q: Will NapkinAd best reflect my products message?
A: NapkinAd ensures a quality product that directly communicates your message to an individual for over 15 minutes. Our NapkinAd Stands and CTU's are modern, innovative and eye catching and your exact logo design and colour will be printed on your napkins. Napkin advertising is a miniature billboard that will allow you to directly communicate to an individual consumer for an extended time period.
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Q: How many people will see my message?
A: Each of our food retailers that use our napkins target a minimum of 15,000 people each month. NapkinAd currently has over 1,000,000 people each month holding, walking and talking about our napkins.
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Q: Will NapkinAd improve my market share?
A:We believe that napkin advertising has the ability to effectively increase corporate branding and customer awareness in a very short time. It is direct and seen by customers during a period (i.e. lunch) when they have time to act on their purchasing impulses. Therefore, we believe napkin advertising will build your companies market share.
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Q: Compared to other food court advertisers why is napkin advertising more effective?
A: Napkin advertising reaches each individual that enters the food court. It is not limited to those that sit at tables or merely walk by; it reaches everyone on a personal level. And there is nothing more effective than a customer that holds, walks and talks about your ad. For those who leave the centre, not only does the advertisement walk with them, they are your own personal billboards, displaying your message in offices, parks and other popular venues. And you can’t beat free advertising!
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Q: I am unsure about the concept of people wiping their mouths on my logo. What have you done about this?
A: We know this is an important concept, therefore we place the advertising only on the bottom half of the napkin. Therefore customers should never wipe their mouths on your logo. NapkinAd therefore provides brilliant placement, putting your advertising directly in front of your customers.
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