Why NapkinAd? : "Speak Directly to Your Customers"

NapkinAd offers a direct marketing medium that exploits valuable advertising space. This direct and creative way of business advertising and product promotion captures a consumers attention for more than 15 minutes. What more could you ask for from your advertising? Napkin advertising space is the ultimate tool for improving business branding and product awareness, in locations where consumers are willing to make immediate purchasing decisions.

High-Traffic food malls are prime advertising portals. Located within a purchasing environment there exists a constant traffic flow of consumers throughout the day. Napkin advertising reaches each individual that enters the food court. It is not limited to those that sit at tables or merely walk by; it reaches everyone on a personal level. And there is nothing more effective than a customer that holds, walks and talks about your ad. For those who leave the centre, not only does the advertisement walk with them, customers become your own personal billboards, displaying your message in offices, parks and other popular venues. And you can’t beat free advertising!

NapkinAd works because direct product promotion on napkins effectively engages customers in a relaxed mode of thought for an extended period of time. Research indicates that over 70% of all purchasing decisions are made within a shopping centre (Peter Littleboy, Westfield Mall Merchandising Manager 5/5/2005). In the plethora of ways to advertise to your target market, NapkinAd offers a direct, interactive and cost effective medium that will reach clients with money to spend NOW. While eating, patrons will dwell on your message for a minimum 15 minutes. With unprompted recall rates of 82% (GlobalComm Pty Ltd 15/1/2006) NapkinAd becomes your quintessential advertising tool.

A customised NapkinAd Marketing Strategy will advertise your business to your target market. Tailoring napkin advertising campaigns to coinside with your promotions will effectively divert foot traffic and increased brand knowledge of your events. Napkin advertising is dynamic when aggressive offers are advertised, as they encourgage consumers to take their napkin with them - like a pamphlet!

For free napkin advertising samples and more information please contact NapkinAd on 1300 799 951 or email NapkinAd at enquiries@napkinad.com.au